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Thursday, March 18, 2010

LOGORAMA

Hi there,

Logorama is a short film based on the numerous logos that engulf our life. Check these videos:

Logorama Part 1

Logorama Part 2

FYI: This short won the Oscar award for the best short film this year.

Cheers, Vijay

Monday, March 8, 2010

Logolysis of Walt Disney


Animation is the transformation of still images turned into motion by constantly parading the stills, one after another. Through creativity, dedication and technology, this form of art can be advanced to great limits and even beyond imagination.

Co-founded by Walter Elias Disney, the Walt Disney Company today has branched out to various entertainment studios, theme parks, products and other media productions with an annual revenue of approximately US $30 billion.
  
The Walt Disney logo, like the company, has served as a beacon for decent family entertainment and worldwide recognition. The Walt Disney logo is a ‘stylized version of the founder’s signature’ that signifies the brand name and promises secure, cheerful and quality American mainstream entertainment.

Other than the regular logo, the company uses different logos on its different products. A castle on a blue background version of the Walt Disney logo is used for the movie releases and as the curtain-raiser to its films.
Similarly, the Walt Disney signature with “World” added to it is used for the company’s resorts "Walt Disney World Resort", a Mickey’s head is adopted for the company’s Mickey Mouse Club and “Studios” was added to the Walt Disney logo signifying Disney Studios around the world.

The original Walt Disney logo, to a large extent, has retained its uniqueness, however, over the time, different animations and styles were introduced in the Walt Disney logo to complement the entertainment quality and the technological breakthroughs of the era. No doubt, the Walt Disney logo has branded the company.