Likewise all businesses, it started on a small scale with a single location in Southern California. In 1937, McDonald’s was first a restaurant that sold hotdogs, orange juice, coffee and tea. Then, it was moved to San Bernardino and it was converted to a BBQ restaurant. Soon after, an investigation of sales showed that hamburgers accounted for 80% of items sold. That is how the switch was made – from a BBQ to a fast food chain. For more on McDonald’s history click here. Let’s focus on the logo :
The vintage cup on #3 is a McDonald’s waxed paper cup from the 1960s for milkshakes. It is part of “The All American” advertising campaign ran by McDonald’s at the time.
The logo expert Andy Payne, creative director of Interbrand, said: “The interesting thing about this logo is that it was born of architecture. The arches were a design to be used in a building and that has created the unique nature of the “M”. It does rely on colour, in that you might not recognise it as McDonald’s if it was not yellow and red.” Later on, in 1968, the name ‘McDonald’s’ was adjoined with the McDonald’s logo.