Logolysis of Nokia

This time its going to be Nokia and its a very short post!

Nokia Corporation has been in the telecommunications business since the 1960s and has become a global leader of the industry. The Nokia logo, like the company, is synonymous with mobile technology, high-tech gadgets and new ways to communicate and explore.

So when it came to designing their logo, Nokia Co. made every effort to make its logo represent the company’s mission. And thus, the infamous ‘Nokia Connecting People’ logo came into being.

Features of the Nokia Logo:
Let’s look at the features of the Nokia logo that make the brand so attractive.

What’s in a Slogan?
The Nokia logo consists of a very burly slogan that gives the brand a truly strong position in the telecommunication industry. The slogan cleverly expresses the company’s mission, which is to connect people without barrier and distance. This has made the Nokia logo stand out from the rest.

Picture Perfect!
There is a perfect image of two people almost joining hands with each other on the Nokia logo. The image has given a proper support to the logo and has brilliantly complimented the company’s mission and the slogan.

A Powerful Brand.
Undoubtedly, Nokia is a powerful player in the mobile telecommunication industry. Its mobile phones and gadgets have been infiltrated globally in mobile markets and are the customers’ favorite. Apart from being celebrated for its mobile phones, Nokia Co. also offers it’s customer other corporate functions which include multimedia devices and applications, enterprise solutions and network services. This further makes the Nokia logo a common household icon.

It will be irrevelant to discuss about the other logos of Nokia, because it existed as a company in different businesses throughout its history before entering the telecommunications space. Anyway a splash of the different logos of Nokia are shown below:

Logolysis of Microsoft

Happy New Year to You! This is my first post of the year 2010!

This time its the giant software company Microsoft. This time its more of critic of the logo than analysis, lets see how this pans out. The present logo of Microsoft is about 22 years old. The current logo of Microsoft is supposed to be simple to satisfy both B2B and B2C markets. In my opinion the current logo is not really suitable to compete in B2C markets, for several reasons.

• Today, after the internet boom, the role of multimedia has increased.
• The aesthetics, creativity and dynamics became more important for the computer users, who seek visually attractive products.
• I believe that the current logo is inconsistent with the appealing products offered to customers like Windows 7, Xbox, MSN, or Zune which are modern and up-to-date.

According to a research conducted by a private group,

• Dimension of Name is satisfying with a good grade.
• Dimension of Aesthetic is quite satisfying, and gives indications for possible minor changes.
• Poor results in Dynamic, Shape and Color are symptoms of obsolescence of the logo.
• Dimension of Creativeness has also received bad responses.

All through the years Microsoft’s logo has been a very dull and straight forward logo. Even Steve Jobs of Apple has quoted that “Guys at Redmond don’t have taste”.

 

The first logo of Microsoft resembled neon sign fonts on motels and other road side diners. This logo had a two step layout with the Micro on top and Soft underneath it, conveying the message that it stood for Microcomputer Software.

The second logo of Microsoft was a thin font, all capital logo with just a dim-witted design for the letter “O”. The logo in itself didn’t convey much about the brand and its values.

Then there was the title cased Microsoft logo with a small hyphen between Micro and Soft. This time it was a little more formal and dead simple.

Finally the hyphen was removed and a single word logo was formed. This logo has stayed the same from 1987. The letter “O” was in pac-man style face. I feel that Microsoft has not evolved in terms of its brand identity like other technology companies for instance Cisco, Google, Apple, Adobe, Sun, Amazon, HP etc.

According to one marketing and brand consultant, the following can be subtle but powerful change in Microsoft’s logo. I also felt that MS needed this change! Tell me what you think.

 

Final Logo of logolysis

My Plan

So my plan for kicking off this blog formally is this:

1. Initially I am going to take the 100 Best Global Brands
2. Each week I will do an analysis of their logo/company and post it in my blog
3. So you can expect about 4 posts a month
4. Meanwhile you will also be contributing to the blog by posting some more info if I have missed them out

This is my four step plan!

Logo (Identity) for my Blog!

I thought before I start analyzing other logos, I should have my own logo or identity. So here it goes, the logo or rather a identity for my blog:

This picture shows a collage of logos that have captured our minds, some for decades and others just a few years since they were introduced.

Welcome to Logolysis from Logo Incorporated!

They are everywhere. Logos influence your decisions and are designed to remind you of everything a company stands for. But how much do you know about the famous brands behind them and the logos themselves?

Logolysis (Logo + Analysis) will help you with that!

If you want to know the finer details of a company's logo, its evolution, its significance, its design etc, then you are at the right place! We will also look into the company behind the logo, this will enhance our knowledge two fold!

I will take one company (one logo) at a time in each of my blog posts and analyze it to give you all the details of that logo. If I had missed something in my analysis, feel free to add your details by commenting on my posts. This way it will be more of a collaborative blog than a single sided bombarding of facts!

Hope you will enjoy it!

So lets learn about the logos that are at the forefront of a company's brand identity!